ABOUT ARTECTURE
I’m Carolina Nery, Principal Experience Strategist. For over twenty years, across Brazil, Australia, and Aotearoa New Zealand, I’ve worked with organisations facing a specific kind of problem: a place, project, or situation that isn’t working the way it should, with no existing playbook for fixing it.
Being Brazilian, I carry many ancestries in one story — Indigenous, African, European and more. Maybe that is why I have never started from the differences between people. I see people, and I ask why they are not connected. That question shaped my first understanding of how we live together in a city, together with a constant concern for how sustainable that life can be. Twenty years later, I still believe in people. We change places, but people need affect — sometimes as simple as a hug. I believe we can make things better together, as long as we take the time to learn and understand each other.
My work sits in the relationship between people and place. I investigate what’s really there — the history, the people, the context — and develop the concept and the partnerships that turn it into something real. I lead that process personally, start to finish, rather than handing a project through a team once the interesting part is done.
I’ve led this kind of work directly for corporate clients including VIVO, Brazil’s largest telecommunications company, as well as for government agencies, municipalities, heritage authorities, and Indigenous organisations across multiple Brazilian states. My approach is grounded in independent research into urban art, and belonging conducted across Malaysia, Thailand, Cambodia, Munich, Hungary, Italy, and Greece during my master’s, and now in PhD research into how communities hold and act on their own knowledge.
I work remotely and internationally, based between New Zealand and Brazil, and I’m available for contract engagements with organisations that need a senior, hands-on specialist rather than a firm’s standard process.
See selected projects → Case Studies
Let’s talk about your project → Contact
